The concept of luxury persists, but is less overt in its messaging and instead focuses on understated elegance. Capturing the consumers' desire for subtle glamour, indulgence and refined sophistication.S/S 2025’s colours focused on the importance of slower-paced lives and the celebration of “honest luxury” as well as a sense of longevity within design. This message is set to continue for A/W 25/26, as sustainable approaches to colour usage grows. Consider this a meaningful industry shift rather than seasonal trend.
